asos visual search

ASOS Visual Search: Revolutionizing Retail Industry

The visual search ecosystem is growing fast. ASOS launched its own ASOS Visual Search. But, how does it revolutionize the retail industry?

Read on to learn more.

Summary

ASOS placed a big bet on visual search. Why is that?

More and more companies and brands invest in visual search. In fact, Pinterest reported a 100% increase in Lens users. Also, there have been 600 million visual searches monthly.

Moreover, many big retailers do the same. Like Amazon, eBay, and AliExpress.

So, what did ASOS do to apply visual search?

ASOS Visual Search

In 2017, ASOS built an app with visual search. So, it made product discovery easier. Also, users showed interest in this innovation.

Moreover, they launched the Style Match tool one year after. This innovation adapted more than 85,000 products.

Additionally, ASOS aims to let shoppers capture items in a fleeting situation. And this thing is still hard for other companies.

Let’s say you are on a busy train. And you saw someone wearing nice shoes or a jacket.

Surely, it would be awkward if you’d ask the person before taking a photo, right? Yet, that’s what the ASOS theme is.

With ASOS, you can take a shot of someone passing by. You can also screenshot someone from Instagram. Then, use it to search through the site.

About the ASOS Visual Search Team

ASOS said that their app is powered by a third-party search provider. However, they chose not to disclose who it is.

Also, they said that they are continually improving it. Thus, they opted to launch it in the UK only at first.

So, they can test it accordingly. Afterward, it will start rolling to different areas.

In addition, ASOS has a wide tech team. They have 900 employees. Also, they plan to hire more next year.

Furthermore, the app focuses on having an AI search engine. It uses smart algorithms and big data. How does it work?

These tools collect what customers like. Thus, it improves the site. And it also enhances the customer experience.

How ASOS Visual Search Works

In the ASOS app, you can see a camera icon in the search bar. So, tap on it.

Then, you can either take a picture. Or you can also upload one from your gallery.

But, how is ASOS different from Google Lens?

First, it focuses on retail. Unlike Google, which focuses on searching for information.

Also, Lens is not designed for retail. Their features include:

  • saving information from business cards
  • knowing landmarks
  • looking up menus
  • scanning barcodes

Yet, it does not really inspire retailers. ASOS is the pilot for retail-focused visual search.

Saw an outfit on Instagram? Use ASOS to look it up. You’ll find similar items in no time.

Moreover, it gives personalized suggestions for you. If ASOS learns what styles you want, it will show similar styles in the future.

Conclusion

ASOS wants to make the customer experience better. Also, it enhances how brands interact with customers.

So, we hope this article inspired you to adopt new technology.

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