How does digital product discovery help a customer find a product they want to buy? And how can it help a retailer in getting their product discovered?
Why Do Digital Products Require Product Discovery?
The easiest answer to the question is you want customers to discover your digital product. To achieve that, you take steps that make the product search easier.
In reality, not all customers know what they want to buy when they browse online. Also, some of them may spend hours thinking about what to choose.
Digital product discovery is a process of finding a product online. Narrowing down the search makes it easy for customers to find and shop.
Most online sites use categories and product attributes. It includes color or size. Also, some retailers use site search and navigation.
But, these are all things in the past. There are new ways to help optimize product search and discovery.
These new ways include social commerce, visual search, and voice-driven search.
How can you improve your digital product discovery?
Social Commerce
Social Commerce makes use of social media to sell products. But, it is different from social media marketing. How so?
Social media marketing is simply redirecting your followers to your online store. However, social commerce is the way of selling your products within the network.
Moreover, Instagram and Pinterest lead product discovery when it comes to social commerce.
Nowadays, most of us use social media. So, retailers can take advantage of this to promote their products.
Visual Search
Visual search is a technology that uses an image to search online. So, you do not have to write or type what product you want to find!
This technology helps identify products based on a picture you uploaded. Also, search engines and online stores can suggest similar products to your image.
Why is this effective? Well, more and more people enjoy taking pictures. They take pictures when they find a pretty dress or nice shoes. Thus, it is a power tool.
Voice-driven search
Before, we type when we search for products. But now, more people use their voice to search.
Thus, voice-driven searching and shopping is the new trend. And it can be very effective for digital product discovery. Your voice becomes the alternative or a mouse or keyboard.
How does it work? Well, you need a voice assistant, like Amazon’s Alexa. Then, you say a word or a product. After that, the assistant does the searching for you. So, it’s now easier to complete a purchase!
What are the benefits of digital product discovery?
Most of the marketers and retailers use these tools in their online stores. But how can you benefit from digital product discovery tools?
- You get discovered by the younger generation. Reports show that 60% of Generation Z look for products using apps. So, make use of social commerce.
- You can connect with new customers. Digital product discovery creates trust between you and your customer. Thus, it helps customers buy from your site more.
- It increases your sales. Gartner reported that those who adopted digital product discovery increased their sales.
