We can learn a lot from discovery products 2019. As the years’ pass, the way product discoveries go also change. This presents some challenges. However, being aware and well-informed by the changes should help. This can help one to adjust and enhance strategies for better brand discoveries.
This article will discuss how discovery products 2019 went.
The Surge Of Organic Searches
Today, it is globally known that search engines are effective sources of new product discoveries. Moreover, a report shows that statistics reach almost 40%. That consumers make way on finding new products, services, and also brands.
Also, most product discoveries indeed come from Amazon. Which is the largest e-commerce on the online market today in the US. Yet more surge is coming from ‘where to buy’ searches on mobile. Since most consumers today are ‘google-ling’ as part of their daily routine.
This is an edge for products that cannot be found on popular marketplaces. Such as Amazon or eBay. Not to mention the brick-in-mortar stores. And new categories’ brands.
Continually Effective: TV Ads
On the other hand, more than 30% of respondents opt for TV ads in brand or product discoveries.
Unlike search engines, TV ads do not rely on current needs. Or even on product interests nor on product categories. However, more and more rely now on videos on demand. And also new streamings.
This is why a study reports Product discovery comes from TV Ads have:
- More than 30% for the ages 16-24s
- And up to 43% for the ages 55-64s
It is reasonable since most do prefer to unwind on TV screens. Rather than on other devices. But this is better enhanced with the surge of search engines. Which leads to other windows of chances.
A good facet of TV Ads is that it creates brand new opportunities. How? Today, the norm of second-screening is known for most consumers.
What Is Second-Screening?
Are you one of those who watch the television while on their phones? Yes, this is now one of the new norms. And this is considered as ‘second-screening’.
This helps in discovering new brands. Seeing something new on TV. Then, searching for more of it online. Yes, this enables a strong connection between search engines and TV ads.
The Challenge Of Ad Blocking
You may be one of those who block ads on devices. Yes, you can be one of more than 40% of respondents who do so. However, another chance comes. Since another 45% opt for ‘selective’ adblocking. Yes, this 45% has the chance of new product discovery via ads.
However, it’s not every time one visits a site that he blocks. There is a ratio of 3 is to 10. These are ad blockers who still discover new brands and products. Of which is via online ads. Yes, not every ad-blocker blocks on every site.
This mostly concerns the ad’s effect on the display. Since 50% of ad-blockers say that these ads are just too annoying. Thus, this should call for effective ad displays. This is to call for more effectiveness on ad displays.
