donde visual search

Donde Visual Search Navigation

Text search is limited for visual fashion domains. But, how can Donde Visual Search Navigation help online shoppers and retailers?

Let’s find out!

Introduction

Search is a vital part of our daily lives. In fact, an average person makes three to four searches daily. Also, there are around 63,000 searches per second worldwide.

But, text search is limited. When you search for a visual product, it may not give you exact results.

This happens especially in fashion. Why can we say that?

Let’s have an example. Say your friend invited you to a party. And you know exactly the dress you’ll be wearing.

You have pictured it out of your mind. So, all you have to do is to find that dress.

Then, you start typing the description of your dream dress. But, the search engine shows you thousands of results.

Also, most of them do not match your search. So, it would take you hours to find that dream dress.

Why we need Visual Search

Donde visual search navigation allows retailers to present their products better. It is like an inventory. Thus, it simplifies the shopping journey.

This technology is called deep tagging. It uses photos of the product. Then, the software will tag these to the retailer’s catalog.

Moreover, there are so many tags for every product. Thus, each type has visual cues. These cues will then classify the products.

Language Barriers

For example, defining the color of a dress varies on the shopper. Is it dark red? Maroon? Burgundy? Rose? Wine? Crimson?

Say a shopper says red dress. But, she wants something more like wine instead of tomato red. Visual search navigation solves that using visual cues.

Also, language can be an issue with international brands. For example, a shopper from one country says “tee-shirt.” But, the other shopper knows “t-shirt.”

Some other terms may also include:

  • Tshirt
  • top
  • dress top
  • cotton top

So, this poses another issue. Yet, visual cues can solve this, too.

Fashion Jargon

Not all shoppers master fashion vocabulary. So, they may not know the exact technical terms.

For example, a “shirt” may look like a lot of different things. In most countries, it is something that has no buttons. But, in others, it can be a long-sleeved polo.

Donde Visual Search Navigation

Donde visual search changes fashion shopping. It creates catalogs that simplify the search of customers. Also, it imitates the way shoppers think.

How does this navigation tool work?

It allows customers to search by choosing product types and styles. So, they do not need to upload a picture.

Let’s say you are looking for a medium-length dress. The tool will narrow down the search for you. It will only show the specific length, which is medium.

Thus, it gives shoppers instant results. Just by their fingertips, they can redefine the search results.

It also removes the cluttered keywords and menus of the shop. So, shoppers can enjoy on-the-fly filtering.

With that, online retailers ensure the best experience for their customers. And if customers enjoy shopping, they may not shop anywhere else. In turn, retailers increase their sales. 

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