farfetch visual search

Farfetch Visual Search: Fashion In A Snap

Farfetch visual search hits the fashion industry by storm. It is so amazing finding out this one. Now, it is so easy to imagine how to dress up stunningly!

Every day, we see many different styles of outfits. We may wonder, will I stay on my style forever?

Surely, you want some changes. It sometimes spices up your mood!

Yet, finding new outfits may consume your time. We are busy running our schedules every day. Is there a time to shop for some nice outfits?

Good news! There is!

The New Era Of Visual Search

From going to and fro in a department store and boutiques. Now, innovative ways are open to shop online!

Yes, you can now search through the web by using images. It is so tiring to type details of the items we wanted. We may sometimes stumble on thinking how to describe it.

But, capturing what we see in our eyes, is something awesome! Imagine, you do not have to describe it much.

Also, there are available online luxury fashion retailers. One of these is Farfetch.

Farfetch Visual Search Made It Possible

Farfetch uses artificial intelligence-based visual search technology. Reports say, their goal is to support the new image search feature for its iOS shopping app.

It launches a visual search app to allow users to search for images. Like what they found on Instagram or Pinterest. 

Well, it features an update: The “See it, Snap it, Shop it” feature.

Visual search technology is now very popular. Even in retail mobile apps. It is becoming common in searching.

Thus, it also shows so appealingly to have fashion shopping apps. Here, consumers see an outfit anytime and anywhere. Either in social media or somewhere where they can take their photo of it.

After taking photos, they may want to immediately shop for the look! 

Similar Visual Search Ways

Also, Pinterest has its own “Shop the Look”. It is powered by its Pinterest Lens visual search technology.

It is a technology that it also has supplied to cater to retailers’ visual searchability.

Well, another technology is Snapchat. It also has its visual search technology. This enables to return search results for products on Amazon.

However, those who are fashionably late to the visual search might not care. And may not believe there is much necessity to support the technology for now.

While for some, visual search is part of their lives. But for some, it may be the opposite.

Though retailer launches over the last year about visual search. But still, reports say that there is a very small part of all search traffic for it.

Yet, the features of this technology are user-friendly. Especially for a loyal shopper of a particular retailer. In finding what they are looking for.

Conclusion

Today, visual search is a very close connection between online and offline motivation. Joining this all can make the best shopping experience ever.

Yes, customers play a vital role in this success. By sharing photos of objects they like.

Thus, these help businesses have insights. To improve their market and make it more personalized!

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