Visual search is getting bigger today. But, how does the Mobile Visual Search MVS bridge the gap between the real and digital world?
Let’s find out!
Introduction
Imagine taking a photo of something you want to buy using your phone. Then, using the photo, you can search for it. Finally, you can buy that product directly.
Well, that is not just an imagination of something that will happen in the future. It is a reality. And that’s what mobile visual search does.
In this article, we will talk about the wonders of MVS.
Mobile Visual Search
Today, we rely more and more on mobile devices. Why? Simply because it helps us in our daily lives.
Looking for someplace to eat? Researching for a new product? Talking with friends or clients? Our mobile devices can help us with those tasks.
Moreover, we need real-time information. And we also rely on mobile devices for that.
Thus, the lines are blur between our physical world and the digital world.
In this situation, the mobile visual search technology narrows the gap. Between our physical awareness and digital experience.
How Does MVS Work?
Mobile visual search is also called MVS. How does it work?
It uses images you take using your mobile camera. Thus, users undergo an immersive digital experience. It can also connect to buying an actual product.
Also, you can point it at any object. It can be any of the following:
- movie poster
- catalog
- billboard
- wine bottle
- a pair of shoes
- dress
- furniture
- and many more
After taking a photo, MVS can help you in:
- finding more information about the item
- sharing the content on social networking sites
- purchase the item online
- have it delivered to you
Thus, MVS is successful in connecting physical objects with online content.
Mobile Visual Search Technology
What technologies does MVS use?
Mobile visual search uses an image recognition tool. So, let’s say you took a photo of a wine bottle. Then, its image recognition tool will analyze the item.
After that, it will search the web for wine bottles. It may show you its brand. Also, it can tell you where to buy that wine.
Moreover, MVS may seem like a QR code scanner at first glance. But, it is different from it. How?
MVS doesn’t rely on an app. So, it’s not like QR codes. Rather, it uses the native photo app on your own mobile device.
Additionally, it doesn’t need a bar code from the marketer. Unlike how Snapchat works with Amazon. So, any object can become part of the criteria.
This can be as large as a building. Or it can be as small as the wine bottle’s label.
MVS and Product Placement
Saw a movie poster you want to know more about? You can simply snap a photo of it.
Then, it will show you more content. Like movie trailers. It can also show you behind-the-scene videos. And even Tweets from the film’s actor.
It also offers partnerships with retailers. So, shoppers can snap a picture. Then, they can directly buy it online.
