New Product Discovery Process

Learn the process for your new product discovery. Also, why these following steps are important to considered?

Introduction About The Product Discovery

Product discovery is the process of decreasing risk. Also, securing that the right product is produced for the customers. 

However, the goal of product discovery is not inevitably to ship features. But to improve and promote an environment of knowledge.

To give the knowledge that could improve your product incrementally and consistently.

So here are the step by step for your new product discovery.

Steps To Your New Product Discovery

We have the following:

• Reveal the underlying users’ demands. It has two categories.
  • Understand 
  • Define

• Distinguish the following optimal solution. It has three categories.
  • Prototype
  • Test
  • Ideate

Therefore, we will tackle the process of the following above.

Reveal Underlying User Demands

Product discovery starts in the underlying demands of the users. Challenges that inspire you in creating new products to be a solution.

However, the right challenger is a bit tricky. Because in the process things such as the following might come up:

• value and the need-oriented challenges, that sometimes revolved around the current pain-points
• growth vs technical challenges
  • growth is the quantitative metric of the product
  • technical links to the product performance

• Understand

Understanding is the key to identify the right challenges. Also, in this first stage, teams are relying on quantitative and qualitative research. 

So useful tools and strategies are used here. Such as the following:

• user research
• observation
• focus groups
• customers interviews
• competitive research
• data analytics
• empathy mapping

• Define

So after you understand your user needs, you do the addressing. By clearly defining each.

Here are the following steps you can use:

• Lay down all the problem
• Validating the problem
• Prioritize the one that needs to be.

Distinguish The Following Optimal Solution

So after isolating your user problems, it is the best way to reframe them into branches. Therefore, you can easily solve it.

So with the process of reframing, you should follow the stages:

• Ideate – you are in the stage of “how you will solve your user’s problems”. Teams can be creative creating a solution. Moreover, brainstorming, storyboarding, and many more can be used.

• Prototype – by this stage, teams can demonstrate all gather ideas and also bring them to life. Moreover, there are different types here. Such as mockups, sketches, MVPs, and many more.

• Test – it will determine if the proposed solution is capable of satisfying the problems. Moreover, many tools can be used in the testing process. Such as user testing, distribution surveys, product beta testing, and many more.

Present Your Solutions

So after all the stages, you may now start presenting your tested solution. If it can pass to the stakeholders. 

Presenting your ideas or solutions to the users also. However, this is a crucial part, earning buy-in and alignment.

Here is a tip for you.

Your and the product teams could codify the best practices. On how the internal teams and the users can get the most out of the program.