Planning Product DiscoveryPlanning Product Discovery

Planning Product Discovery: Why Is It A Must?

Planning product discovery is definitely a winning game for the process. Planning is known for its more chances of success. Thus, investing in the planning stage can surely bring many benefits to the team’s effort.

Some may find planning as wasting time. Some may reason, ‘why bother to plan?’. ‘When we’ve been doing this over and over again.’

That may be true, but consider the benefits it brings. Planning aids in a systematic way of delivering the process. Moreover, if the whole team participates in the planning. Then, this encourages better communication and collaboration of the process. 

And, what if, in your past discovery, you have made some errors? Then, this may be brought up again for improvement in the planning stage.

Certainly, planning does a lot in delivering a process into success. Consider the ways product discoveries are made for successful companies.

Make The Purpose Clear

Always remember your ‘why’. This ‘why’ should be clearly understood by all members of the team. Or otherwise, you could be building something not valuable. Or the possibility is, you cannot build a great product without having a clear purpose for doing so.

So, during the planning stage, impress much of this to the team. Avoid explaining this matter in vague and general terms. Be as specific as possible. 

It would also do good, to ask each member of the team about this ‘why’. Having them speak prior to building, will also help one another see if each understands the goal. Let every member of the team express their expectations of the project. Address their concerns and better equip them for the process.

Planning should end with a clear objective in mind, of all the team members.

Business Overview Helps

Of course, the team knows this well. However, reminding each of the teams about this does more. This is more than just knowing the business name and goals. But the goal is to impress the significance of the project into the business itself.

How will this product or project affect the face of the company? How will this affect our brand? 

One suggested activity is to have the team answer questions about the company. Letting them speak themselves refreshes what they already know. Also, always encourage active participation in the team. Because the better your team connects, the better your work will be.

Try To Measure What’s Ahead

One important aspect is to lay out the possibilities. Yes, measure the possibilities if this product will succeed. 

For instance, you can set a timeline of events. Having a goal with time makes the goal much more realistic. Plus, it helps each member of the team to be efficient. Especially in the way they deliver their individual tasks. 

Make The Limitations Known

Although your planning should be filled with optimism. Don’t let it escape reality. Make planning as reasonable as possible.

Furthermore, you can lay out the constraints concerning the time budget. Also with the financial reservations with this. Moreover, the quality and scope of the products.

Certainly, there’s much that planning can do in one’s product discovery. Yes, it employs ‘much better’ discoveries.

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