What is the product discovery definition? And why is it essential for your team?
Introduction
Product discovery is the process of understanding your customers’ needs. Also, the result of that understanding would be your solution to their needs.
Product discovery is not just a buzzword. It is all about building the right product and building the product right.
But before you deliver your product to your customers, you should figure out first what to build.
You can do that by answering the product discovery questions stated in the article here. It will help you figure out what you need to do next.
How important is knowing the product discovery definition?
Product discovery will help you build products that have real value for your customers. Your customers should feel that deep need for that product, not just nice to have.
Without product discovery, you can waste money, time, and resources. It’s like chasing the wind. Your efforts and goals will be unattainable.
Also, product discovery gives value to your team, your company, and your customers. It will help you stay on the right track.
What are the steps of product discovery?
To make a world-class product discovery, we will discuss the following three steps:
- Challenge your assumptions.
- Do user research.
- Make design artifacts.
Challenge your assumptions
You can improve your product discovery process by avoiding assumptions. Do not assume that your top executive team always knows what’s best for your customers.
Also, do not assume that your past user experiences will still apply to your present product discovery. So, leave those assumptions. And test them with the current data.
Do user research
You can test your current data by doing research. There are two types of research to challenge your assumptions. These are qualitative and quantitative research.
Qualitative data search is subjective. It is the result of surveys, interviews, and focus groups. Also, it usually determines the sentiment and intent of your customer.
Additionally, this will help you think from their perspective. It will then help you develop empathy for your customers.
How can you do this? You can involve all teams in interviews and data collection.
Quantitative data is objective. It is the result of data and testing. It is also the end-product of examining the validity of your opinions.
Moreover, it is also referred to as product analytics. This type of research will collect and analyze user data. This data will then help you make conclusions if your product is effective.
Make design artifacts
These artifacts will help you keep your customers’ needs in mind. Also, your product artifacts should be updated and improved throughout the whole process.
Below are the examples of product discovery artifacts:
- Empathy map – it will help you think, see, hear, and say your customers’ feedback.
- Consumer persona – it will help you know the demographics and behaviors of your customers.
- Journey map – it will help you figure out your customers’ journey while reaching your goals.
Conclusion
With the product discovery definition and the tips above, your business will now do a good product discovery.
We hope this article can help you in your discovery process, and see great results for your company.
