Do you know that up to 78% of American consumers find products on Facebook? This surely is one of your product discovery websites.
Why Use Facebook Marketing?
With over 2 billion active monthly users, Facebook surely is a big market. There are a lot of things you can do with Facebook. You can manage your catalogs. Also, you can personalize your store. Plus, you can showcase your product collection. And these can be promoted with Facebook Ads.
In addition, this encourages direct selling. One entrepreneur need not turn into an e-commerce website. However, a business is to be investing more in doing advertising.
Moreover, weigh the following reasons for you to consider.
- There are approximately more than 160 million businesses on Facebook.
- Forbes itself says that Facebook offers an easy onboarding process.
- In addition, Facebook has lower transaction fees.
- Easy purchases within the platform.
So, How To Start Setting Up Your Page?
First, you need to have a Facebook page for your brand or business. Second, look for the ‘shop’ tab. Here, your Facebook page turns into an Online Shop.
However, you need to provide some details. This is needed for account verification. Of which may include the following.:
- Birth Date
- National Insurance Number
- Tax ID Number
- Bank Account Details
With Facebook Shop comes Commerce Manager. This is a tool that will allow you to manage your orders and products. But, this feature is only available through a desktop view.
How To Create Great Product Listings?
- Make use of special offers. When you are on promos, consumers tend to eye on your list. To do this, use the product name field to highlight your special offer.
- Be authentic. Make use of your brand voice in filling in your descriptions.
- Make your products stand out. There are hundreds, and even thousands of competitors out there. Be great in how you present your products. You can do this by stating the special features of the product. You can add some on the product name too. If that seems to fit.
- Do not overdo your product pictures. It’s good to have it with a white background. Also, keep it with a high-resolution. Make use of different angles of product pictures.
- Also take note, to have your pictures mobile-friendly. Because most consumers are on mobile. You sure don’t want to miss them.
With these tips in mind, you can create your Product Collection. Give it a catchy name, and a winning description. You can add 6 to 30 products in here.
This is a great option in promoting special offers and seasonal items.
Incorporating Your Color Branding
Having and sticking to your color branding shows your authenticity. Make sure to customize your Facebook Shop. You can do this with Shop Builder.
Have and set up your color palette with your store. Have an eye-catching, and decent cover photo. All of these elements should connect with each other.
When you’re all set up, you can now go live! And start selling.
As you can see, there’s a lot you can do with Facebook Marketing. Try to explore more. This may be a good start for your online presence.
