The impact of visual search in eCommerce is great. It even makes retail earn more. Plus, it improves the customer experience.
Why does visual search matter? Also, what can we learn from the brands that applied it?
Read on to learn more.
Introduction
Imagine you are walking on the street. Then, you saw someone passing by wearing the dress you never knew you wanted. You went to Google. But, what should you type?
How can you describe the dress? Red, with white stripes? White with red stripes?
What about the length? Mid-to-short? Does it have puffy sleeves? Is the clothing flowy?
See, so many questions arise. And you did not even begin searching yet!
Also, there are so many vague search terms. So, it will be hard to guess the exact term to find that dress.
Worse, after that long process, the search results do not match the dress you wanted. And you can’t find that lady again!
Is there any other way to make searching easier?
Think visual search.
The Importance
Visual search uses an image to find assets. As the saying goes, a picture is worth a thousand words.
So, visual search can save you thousands of time, too! No more inaccurate search results.
Seamless Customer Experience
With visual search, it simplifies the buying experience for shoppers. Thus, they will be more likely to buy the product.
Additionally, artificial intelligence enables visual search. So, it gives you the most relevant results. It even considers the color and style.
Search to Purchase
Also, an increase in buying experience means more sales for businesses.
In fact, studies show that retailers are more likely to succeed with visual search. Also, millennials want this technology more than others.
Hence, it shows how important visual search in eCommerce is. To make businesses future-proof, they must invest in it.
Out of Stock into an Opportunity
Have you experienced visiting an online store? Then, the item you want to buy is out of stock?
Often, you will just close the tab. Or you may also buy from another website.
But, visual search overturns that scenario. It keeps your shoppers on your website. How?
Yes, the item is out of stock. Still, a visual search will show similar products that are in stock. Amazing, right?
A popular online retailer Boohoo applied that strategy. In fact, they reported an increase in sales.
So, when customers saw the “View Similar” on the page, there is a 100% buying rate.
Merged Offline and Offline Worlds
Visual search also turns images into instant bookings or purchases. Let us take TRILL Travel for example.
Saw a travel photo on Instagram? TRILL turns that into bookings! How?
Using AI, it analyses pictures. Then, it automatically creates links to sites that offer bookings.
So, you can easily switch from browsing travel photos on Instagram. To having tickets to that place!
You can even book a hotel immediately. With just a touch of a picture.
Hence, it merges online and offline experiences. Making customers feel instant satisfaction.
