Visual search marketing offers a lot of benefits for today’s companies. And this is especially true with the e-commerce sector.
So, marketers are now seeing the potential of visual search. As per one survey, about 35% of them plan to use visual search soon.
With this, they can get an edge over their rivals. Better early than late, right? Early birds are the ones reaping a lot of benefits.
But why is visual search vital today?
Read on to know more about samples of its perks.
Visual Search Marketing Key Perks
Discovery by the Next Generation
The next generation is the future buyers. Now with Generation Z slowly going into the workforce as years pass by.
Today, around 60% of the now discover products via social media sites. Then, around 69% are looking to buy on the platform itself.
So, this is a great time to make full use of visual search. Letting the next generation know about brands with it helps them last for longer years.
One example of a great site for this is Pinterest. It can help brands reach more users and placing ads is very useful.
Connection with New Customers
Customers today want to feel connected with a brand. So, they want to have any kind of personal connection with them.
To get new customers, it is vital to make this connection. And the visual search can help with this. One critical formula is trust.
So, with the help of visual search, users can find a more emotional connection. Then, give more trust to brands. Thus, lessening their chance of being super sensitive to the price.
Also, there is another way to build trust. This can be via image-based content with the help of Google Cameo.
Sell to Customers
If brands have good content via visual search, more people will interact with them. And most of the time these are people that have already made their mind to buy.
Also, that is especially true for those using Pinterest Lens or Amazon’s StyleSnap. This is because they might already have that product in mind.
Or they may saw someone close to them having that product. So, they may want one for themselves.
Thus, a lot of brands now make use of 3D. They give out 3D imagery of their product on real-world surfaces with the use of AR.
So, the products become personal and nice to look at. Also, making the gap closer between buying in-store and online.
Then, making brands enjoy faster conversion. From customers searching the item to them buying it online.
Raise Profit
Of course, the result of the one above is a better profit. More customers buying, more money coming in.
So, this is the most vital perks of making use of a visual search. All the brand’s investment will be worth it. And that is most true for early adopters.
Conclusion
As we can see, visual search is now growing to be a vital tool for brands. If they want to reap the perks, they need to hop onto the visual search train.
