What is a visual search on Google? How do you do one on the search engine giant?
Today, more and more people are making use of this feature. This is because visual search is easy, fast, and convenient.
Especially with the birth of Google’s visual search.
Read on to know more.
Visual Search On Google
How does visual search work? With the help of artificial intelligence or AI. With this, people can search for something with the use of an image.
Thus, making it more accurate instead of searching using text. Also, each visual search platform has different functions. Meaning, users can use it depending on their needs.
In Google’s case, the name of their visual search platform is Google Lens. They rolled this out in 2017.
As per one study, Google Lens is the most accurate versus its peers. Why? Because it makes use of a lot of apps, like for Android users’ case:
- Photos
- Google Search
- Google Assistant
So, its power is almost limitless. Let us see one example. You may travel to a new country for a short vacation.
But upon arriving at the airport, you don’t know where to go. Then, you see a sign with an arrow. Where is it headed?
Well, you don’t know. You can’t read Japanese! So, what you can do is take a picture of the sign thru Google Lens.
Then, have it translated to your preferred language with the help of Google Translate.
Sounds easy and very helpful, right? So, that lessens your fear of traveling to a foreign country on your own.
Also, Google Lens was then combined with Google’s Image Search. Making its features more powerful.
We can now see why it is rising among its rivals. In one study in 2019, Google has the most accurate visual search results.
Important Numbers
Google’s visual search is now also becoming the most popular. One reason is due to it being interactive.
Here are some of the vital numbers when it comes to Google Lens:
- It can detect over a billion items and products
- It is now used over one billion times
- Brands see a rise of 33% on their shopping ads when it comes to Google Lens. This is eleven times higher versus the 3% of text-based searches.
- Gives result for over 19% of searches on Google
Also, Google not only has Google Lens for its visual search. They also offer visual search Chrome plug-ins like:
- Big Picture Analytics
- The Cookie Crumbles
- AD Personalization
One of these plug-ins is also of Images Vision. They use Flickr to explore image data to show better results. Users can then:
- pick an image
- choose palette tiles, color wheel, and color tiles
- use default and customized visual search
Visual Search On Google is Powerful
As you can see, there are many options for doing a visual search on Google. Doing one is now very easy and fast. That is why a lot are making full use of it, especially those in the retail sector. Have you tried using it?
