Visual search Pinterest. How do you do one on the social media platform?
The visual search was already around for a couple of years. Then, many search engines like Google and social networks like Pinterest made one.
This makes it easier for users to search for an item they are looking for. You only need to take a picture of that thing you want to know about.
Then, viola! You get more accurate and even faster results. Sounds nice, right?
But how do you do one on one of the top social commerce platforms out there?
Read on to know more about visual search Pinterest.
Visual Search Pinterest
Visual search on Pinterest is one of the big players in the game. When you want to look for an item, it is easy to do with their shoppable pins.
For example, you saw a pinned photo and saw the model wearing very nice shoes. Or it may be a kitchen design inspiration and saw a nice blender.
So, what you can do is very simple. You can tap on the search icon located in the upper right-hand corner.
If you want to find the specific shoes or blender, you can drag and resize a frame around that area. Then, Pinterest will find that item for you in seconds.
Most of the time, Pinterest can then give you the details of the item. Like its brand, price, and where to buy. Very helpful, right?
But there are more interesting things you can do.
Pinterest Lens
Searching for within an image on Pinterest is not the same as Pinterest Lens. So, what is this?
Pinterest Lens is a tool that lets you search the real world. For example, you may wander around your office. Then, you saw a very nice chair you think would fit the theme of your room.
So, what you can do is to go to Pinterest Lens and take a photo of the chair. Then, Pinterest will search for the item for you.
After, it will give you results. Sometimes it can be the result of the same chair. But sometimes they may give you the results of similar-looking ones.
There are also other features to their Lens. For one, you can now save images you took using it. Or you may opt to turn these photos into a pin and save them to a board.
Pretty convenient, right? That is why many are now using Pinterest’s visual search tools.
Let us take a look at some numbers.
Visual Search Effectiveness
Pinterest did some research on how effective their visual search tools are. And these are what they found:
- Most Pinterest users at 85% start with a visual search when shopping. This is versus 58% for non-users.
- Almost half of the users at around 49% feel closer to brands via visual search.
- Almost all or around 85% of users think visual information is more vital than text information.
So, what are you waiting for? Go ahead and try Pinterest’s visual search and see for yourself.
