Today, many companies are taking advantage of visual search. So, what are some of the big visual search vendors that we can now see?
These companies are now enjoying the next-level opportunities visual search gives. So, who are they?
Read on to know more.
Visual Search Vendors Today
Of course, number one on this list is Google. Though this list is in no particular order, let’s just give Google this spot. Why?
Because when it comes to visual search or any other search for that matter, Google comes to our heads first. They even have two tools for visual search.
The Google Images search engine has a “search by image” function. As well as the Google Lens that lets Android phone users do a visual search using their phone’s camera.
Google is very reliable in this area as it can identify a wide range of objects. it can identify apparel, plants, animals, flyers, and more. Results are also wide. Like general details about the object or similar photos. It even shows e-commerce sites that sell it, and more.
Snapchat
Yes, the social media platform. Snapchat partnered with Amazon in making their visual search tool.
Once a user points their camera to an object, it will show a thumbnail of a similar product on Amazon. Once clicked, it will drive you to the Amazon page.
Thus, making this a great e-commerce tool. As a result, it can help normalize shopping on social media.
Forever 21
Since its successful launch of the “Discover Your Style” module, Forever 21 followed it up with a visual search. This made it easier to look for women’s clothing.
To make it more effective, Forever 21 partnered up with Donde search. So, to improve recommendations, it uses:
- artificial intelligence
- computer vision
- natural language processing
eBay
Next up, eBay. Its mobile app lets users do a visual search on their phones with the use of images from:
- the internet
- social media
- their gallery or camera roll
- their cameras
Further, they also made it possible to do an internal visual search. If a user sees an item he likes, then he can just drag the image to eBay’s search bar. Then, they get results showing similar products.
Wayfair
Wayfair is enjoying the many benefits of visual search. Since it launched its visual search, it has been improving. Today, users can find the furniture they want with the use of their phone’s camera.
Then, after pointing the camera at, let say a living room, Wayfair’s Object Detection comes to help. It will locate and classify each object within the image. Then, it will put small white dots on each.
Users will only need to tap a dot to look at products similar to the pointed object. Thus, making it easier to look for a sofa or whatnot.
Visual Search Vendors are Helpful
So, those are some of the big names when it comes to visual search. These vendors are now proving to be a great help in finding specific items. Have you tried using one?
