What is a visual search tool? Is it the same as an image search? What are some of the benefits of using a visual search tool today?
Today, we are now living in this ultra-visual world. People now value visual attachments to contents and whatnot. Also, they now crave instant results from searches.
So, combine these two, we now see a rise in the usage of visual search. It fills both wants of modern people nowadays.
But what is a visual search tool? And why are many enjoy using it? Read on to know more.
What is a Visual Search Tool?
A visual search tool uses artificial intelligence (AI) and machine learning. Then, it helps people search the internet using an image instead of text.
And today, there are many visual search tools to choose from. There are search engines as well as mobile apps.
One good example is Google Lens. You can use this on your mobile phone. To do a visual search, you only need to open the app and point the camera at an object.
Then, the app will give you various results. Like e-commerce links, translation, object information, and more.
Thus, making visual search now crucial for online retail. But what makes it different from image search?
Well, both visual and image searches do center around imagery. But the difference lies in how you search.
In image search, you look for an image but search with the use of words or phrases. But in visual search, you use imagery to look for an image.
So, a visual search can give more specific results than an image search. Thus, no need to sift through a very broad result in the search for a “red backpack with side pocket”.
All you need to do is snap a picture of said item and viola! You get what you are looking for.
So, what are some samples of a visual search tool? Here are some:
- Google Lens
- Amazon StyleSnap
- Snapchat Camera Search
- Pinterest Lens
But what are the benefits of using a visual search tool for online retailers?
What Its Benefits?
Today, many online retailers are in on the visual search game. They are even finding ways to optimize their images for it.
But what are the benefits of visual search? Here are some:
- Reach the next generation. More than half of Gen Zs spend time on social apps to look for products. Also, they prefer shopping in new ways. Thus, visual search appeals to them.
- Connect with new customers. Visual discovery can help you reach more customers. This can happen with a visual search and they bump into your website.
- Sell to customers that already made a decision. Oftentimes, customers do a visual search to look for the same item that they want to buy.
- Increase your revenue. The result of the three above would be this. Of course, you would want an increase in revenue, right?
So, these are the benefits of a visual search tool. Are you ready to enjoy these perks?
