Nowadays, people prefer snapping a picture to typing words when searching. So, how does Einstein visual search help retailers and shoppers for better shopping?
Read on to learn more.
Introduction
There is just no turning back. Snapping is far easier than typing words. Also, it is more accurate in finding what you’re looking for.
Yes, this is no wonder. Guessing keywords before searching is tedious. Text search also gives hundreds and thousands of results.
What if you are searching for an item? And you don’t have the time to scroll through dozens of these products? You’ll surely get discouraged with text search.
But with visual search, you just need your camera. So, it is the fastest. Plus, it gives you the most accurate results.
In fact, many sites and retailers use visual search technology. These includes:
- Amazon
- ASOS
- eBay
- Home Depot
- Forever 21
- and many more
Also, studies show that more than 50% of millennials want visual search. Over any technologies, they want this tool.
Moreover, Gartner said that brands should apply this by 2021. Why? Those who do so will increase their online sales by 30%.
Additionally, the AR market will grow to $38.92 billion by that time. So, brands should do their best in investing in this technology.
Bring Einstein Visual Search to Your Site
Einstein Visual Search is an AI solution by SalesForce. It allows shoppers to search, shop, and discover through photos.
But, this is not only limited to fashion retailers, like ASOS. It can also recognize home furniture and many more.
Thus, finding and buying a product has never been easier. Yet, how does Einstein Visual Search work for brands?
Let’s say you saw a sofa you want to buy. Simply point your camera at the item. Then, upload it to Einstein.
You can also upload a screenshot. So, you can use the photo from your favorite influencer. Then, Einstein will show you exact or similar products.
Also, it stimulates searching in real-time. So, whenever and wherever you are, you can search for an item!
Pilot Customer of Einstein Visual Search
Rebecca Taylor is a fashion brand. It specializes in:
- textures
- silhouettes
- prints
Also, Taylor is an early adopter of Einstein visual search. How did it help the brand?
When shoppers want to buy, they can search for it using their mobile camera.
Saw a dress you simply have to have? You can find it on Taylor’s website within seconds.
So, you can skip the long search process! Also, it will not flood you with irrelevant search results.
You also don’t need to guess product names anymore. No more typing on the search box. Thus, it simplifies searching.
Finally, you will save time! You’ll have more time to buy the stuff you want.
Hence, Rebecca Taylor’s customers love to shop on their website. And if customers love your service, they will likely stay with you.
Also, they are preferred over their competitors. So, customers will not search for other services.
