Having the right visual search strategies can be a great help for companies. But you may wonder how to make the right one.
True, there are a lot of perks when brands embrace visual search. So, to get these perks, read on to know the right steps.
Visual Search Strategies
Use Structured Data
If you want to be on top of search engines, it is vital to give them as much information as possible. And that is true with any kind of content you put on your website.
So, one way to do this is by using structured data for images. With this, your site can appear in rich snippets in Google. Thus, boosting your discovery.
To do this right, you can go ahead and learn about Google’s guidelines.
Add Alt Text
Atl text, alt tags, alt descriptions. These are all the same thing. Alt tags are the alternative text that gets flashed to the screen when your page fails to load.
Also, search engines read the alt tag to help them know what the image is all about. People who use screen readers can also get help from this so they can also know about the image.
This is vital for inclusion. Those who failed to do so faced grave consequences.
So, to be helpful, your alt tags need to be honest, well-written, and concise.
Use Descriptive File Names
This is connected to alt text, still stressing out the value of context. To be able to reach more users, you need to use filenames that describes the image.
Forget naming your image as only “IMG_07152021.” It is time to give as much detail as you can.
So, for example, a person is wearing a tux. You can rename it “man-wearing-tux.jpg” so that more people can find your site.
Have an Image Sitemap
What is an image sitemap? It is when Google gets metadata about the image on your site. Thus, raising your chance of your site getting found by search engines.
This is especially so when you have images that are loaded via Javascript. So, Google can then know, crawl, and index your image.
Use the Right File Type and Size
It is vital to note that cannot use whatever image you would like. You need to make sure you are using the right file type and size.
Why? Because it might affect how your site will load. The slower it loads, the higher the chance users will leave your site.
The best file types are:
- JPEG
- PNG
- GIF
- BMP
- WebP
- SVG
So, get to know the perks and flaws of each file type. And see which one fits your site best.
If you have the right file type but not the right file size, you can go to these sites. These are the best ones for compressing images:
- CompressNow
- TinyPNG
- Optimizilla
Last Words
There are a lot of ways to raise discovery for your site. If you couple those up with these visual search strategies, you can raise if by as much. So, try these and find any changes.
